Jack Parham

Jack Parham brings a unique blend of competitive sports experience, business leadership, technology expertise, and a lifelong connection to golf to MBM Golf Lab.

He first picked up a golf club at six years old, introduced to the game by his grandfather, whose passion for golf quickly became his own. Golf later took a back seat while Jack pursued a distinguished soccer career, progressing through the Colorado Rapids Academy before playing four years at Washington and Lee University. When his playing career ended, golf came roaring back into focus — and today, he’s on the course whenever he can be, constantly competing, learning, and working to improve his own game.
Before joining MBM Golf Lab, Jack built his career in sales and business development across sports technology, advertising technology, and enterprise AI. Through years of leading teams, developing client relationships, and helping organizations grow, he developed a strong understanding of what makes people feel valued — and what turns a good customer experience into a lasting one.

That background also gives Jack a natural appreciation for the technology behind MBM’s approach. With simulator technology, performance data, and AI-driven tools playing an important role in the MBM experience, Jack understands how technology can support better decisions and more personalized improvement without becoming the focus itself.
As General Manager, Jack oversees MBM Golf Lab’s day-to-day operations and leads its corporate partnerships, working with businesses throughout the Denver area to create meaningful golf experiences for employees, clients, and teams.

His goal is simple: help make MBM Golf Lab the go-to golf performance destination in the Denver area for golfers of every level who are serious about improving their game.